Hans Stam
Director
Netherlands Heart Foundation
The Netherlands Heart Foundation, with the guidance and support of Mr. Ramzy, succeeded in uniting several cardiovascular parties within the Netherlands. Together we developed the concept of the United Hearts platform and Narrativity helped us to articulate the story that captured and conveyed our shared vision and our mission. His strategic insight, his understanding of communication dynamics, his perseverance, his commitment to us and to our case and his enthusiastic and personable character made Mr. Ramzy an inspiring business partner. I highly recommend him.
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Kurt Frenier,
Group Marketing Director
Foods and Foods & Beverage Innovations PepsiCo
Ashraf is one of those exceptional people that you meet in life. He goes above and beyond what one can expect from a business partner. Ashraf was an anchor person in the conception of the Smiths-to-Lay's rebranding strategy for Smiths Food Group back in 2001. Always stepping back and looking at the bigger (consumer) picture and applying lateral thinking based on vast experience and knowledge of many industries, brands, and market models he was always in search for what "story" could help deliver the desired business impact. The in-market results (then, and to date) show that his cornerstone strategic rebranding advise was spot-on.
When in search for a person that can truly work through your "what-business-am-I-in?"-question (... as company, as brand, or as product), as well as any desired future mission you want to accomplish, I would recommend teaming up with Ashraf at any time!
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Thom J.C.M. Albers
Director WorldwideMarketing/R&D
Friesland Nutrition (Friesland Coberco Dairy Foods)
In the world of infant nutrition there is a complex and dynamic relationship between the brand, the product, the infant and the mother/parent. When one takes into account, the intense emotional involvement between mother and child and add to that her dreams about and for her child, one can easily imagine the high demands to a branded nutritional formula. Adding to that, our desire to have an internationally applicable brand and marketing concept just increased the complexity of a project we had been grappling with for a number of years. Within this context the narrative approach of Mr. Ramzy give us the breakthrough we so eagerly waited for. It provided us with a mental and practical framework in which we got a grip on the complex subject matter and in which we could assign the various and interconnected elements their proper place resulting in an integral whole; workable, marketable and communicable. This framework, or rather, this Story appealed to and resonated with Mothers everywhere in such a profound and universal manner that we were able to use this Story as our platform for brand management and marketing communication and apply it both in Europe and in Asia. A unique phenomenon in the world of marketing and brand management.
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Karen Dietz,
Owner,
Polaris Associates, Inc.
I love working with Ashraf. I am always astounded at his depth and understanding of the dynamics of stories in business applications. He has come up with some of the most innovative and substantial models for working with stories, contributing significantly to the field and to his clients. Ashraf is truly a master in the field of organizational stories and I highly recommend him!”
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Leo van der Goot
RTL Netherlands
By working together with Ashraf the intense love for a well told story has grown even stronger. Ashraf is an inspiring man. A few hours with him gives you the energy to take a good look at your plans and sharpen your focus. Because life is an incredibly long and exciting story ... and Ashraf is the man that can help you tell that story, like no one else can.
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Andy Santegoeds
Manager Program Strategy
RTL Netherlands
Storytelling is the foundation of any TV program, from scripted drama to real life soap. So basic, so beautiful, so challenging, but oh so difficult. In a time when the lure of technological effects is greater than ever, a good story is worth more than a thousand Computer Generated Images. In a series of workshops Ashraf Ramzy of Narrativity brought, with much inspiration, the success story of Hollywood to the practice in RTL in Hilversum. To create a good TV program you need a good story. Content is King, Storytelling Rules.
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Inge Kalmeijer
Head Internal Communications & PR
ABN AMRO Private Banking Nederland
We were completely stuck at ABN AMRO Private Banking when we were searching for the ‘story’ behind the way we wanted to advise a specific clientele on some major financial consequences in their private affairs. We wanted a clear vision on what our added value as Private Bank exactly was. And, on how to communicate this internally and to the market. Because we were triggered by the way Ashraf Ramzy works, we asked him to help us. He challenged us to look further, beyond the limitations of the familiar and to think in scenarios, in possibilities. With his sharp analysis and vision he supported us in the process to develop a clear, distinctive and relevant proposition to our target audience. This formed the basis on which developed our marketing and communication strategy.
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Drs. H. van der Molen
General Director
Boertiengroep
“What is the link between strategy and story?" That was the first question that I asked after meeting with Ashraf Ramzy. For me the connection is in leadership: a leader has the responsibility to both set the direction and to convey it. The ancient laws of stories offer very contemporary insights. The hero, the villain, the holy grail all have their place in a good story as well as in a sound strategy. Ashraf Ramzy has taken the Boertien group back to its core story. In addition to that story one requires a good storyteller. Our management team therefore underwent media training, where the story was very firmly tested. It abundantly passed the test!
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Reinier Jansen
Communications Manager KLM Cargo
Product Markt Groep Pharmaceutical Logistics
"Narrativity helped our unit – of 18 people from 8 different countries - to develop joint ambitions for our future. There were complex issues on the table as: is our service still relevant, what is our positioning in the market, could the internal cooperation be better? By using the metaphor of 'the triumphant hero' Ashraf Ramzy opened the doors to a different way of thinking. We looked a topic that has been discussed several times at the traditional meetings from a completely different perspective. By asking simple questions a new structure was created. This led to a number of joint ambitions for the future that were included in the business plan. But it brought more: it created more commitment, as there was a great support throughout the organization, which gave an enormous impulse to the organization as we wanted to be; an open and non-hierarchical space for talent, ideas and initiative."
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Suzanne van Dooren
Manager Marketing & Communicatie,
Rabobank Alkmaar e.o.
"The development of the corporate story of Rabobank Alkmaar has been a fascinating learning journey. Very insightfull! Ashraf has the unique ability to guide this process of discovery in an enthusiastic and inspiring way."
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Richard van den Boogaard
Clockwork
“With the help of Narrativity organisations embark on a quest to find their identity and develop this into a corporate/brand story which enhances perception from all stakeholders involved. Truly inspirational.”
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Coen Zwezerijnen,
Owner,
OAK Training and Coaching
Ashraf is the guy who understands his own roots or inner soul. From that starting point he has created his own business that is blooming like a flower. Ashraf’s sense of humor, sensitivity and powerful dedication makes him a man you cannot miss.”
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